Millions of adolescent girls now wish to be reborn as foaming cleanser. Justin Bieber is the newest Proactiv spokesperson, following in the footsteps of fellow dermatologically frustrated singers Avril Lavigne, Katy Perry and Jessica Simpson — and to a lesser extent, the original Proactiv girl, Ms. Judith Light. The skincare line unveiled its Bieber campaign [...]
Following in the footsteps of Jessica Simpson, Katy Perry and Jennifer Love Hewitt, tween singing sensation Justin Bieber has signed on as the newest spokesperson for the Proactiv acne-fighting system. “I know that for a teenager, it doesn’t matter how many people are looking at you, you don’t want acne on your face,” Justin says. [...]